What is Artificial Intelligence?
Artificial Intelligence is a method in computer science where it is taught to understand and mimic human conversation and human behavior. Artificial Intelligence has produced a new intelligent machine which thinks, responds and performs tasks just like humans based on the data fed. AI can perform highly technical and specialized tasks such as robotics, speech and image recognition, also natural language processing and problem-solving etc.
Why is artificial intelligence becoming increasingly popular?
- It increases precision and accounts for more accuracy and fewer errors, which means greater work efficiency.
- AI analyzes more and deeper data for valuable insights.
- It can add to the capabilities of various devices with its smart, useful algorithms. GPS trackers, voice assistants, and home automation systems are just a few examples.
- AI also adapts to new input through progressive learning algorithms.
Marketing Increasingly Focused on Consumer Behavior
AI is all about data-driven approaches to marketing and decision making and to this extent is being used to integrate data from different platforms. Platforms collect and store all kinds of analytics these days as a part of analyzing customer patterns in order to develop automated systems and customer profiles to target certain markets. It looks like, in the near future, computers will be increasingly in charge of bigger and bigger decisions.
They’ll be able to analyze behavior and customer profiles even more closely, thus being able to essentially perform their “own” outreach strategy, building copy that meets the voice of the customers who they are observing online. In addition, consumers will find themselves (though perhaps unknowingly) handing their purchasing decisions over more frequently to robots who already have a record of their ideas, previous searches, and preferences.
What are marketers doing with AI?
Areas of focus include advertising automation and optimization, chat bots for service and assisting in sales, and content personalization to name a few. Chat apps and bots are increasingly being used beyond light customer service to engage customers during the sales process. In fact, 1.82 billion people worldwide are projected to use a chat app in 2018 and by 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human.
How is AI Changing the Face of Digital Marketing?
From Google’s RankBrain and Voice Search to personalized Amazon recommendations, AI is changing the face of today’s digital landscape.
With effective data analysis and the ability to adapt to input, AI is taking over the human role of identifying marketing trends. Brands and marketers are leveraging AI digital marketing to save time and resources through automated digital marketing services.
How AI digital marketing can provide give you a competitive edge:
- Helps You Understand Your Audience Better: AI can analyze data to easily predict the buying behaviors and decisions of your target customers.
- Improves User Experience: You can use AI data to provide your audience with what they actually need.
- More Effective Marketing: AI helps you end the guesswork. You can create a more effective marketing strategy for your business with AI’s data-driven analysis.
- Increases Productivity: Using AI algorithms, you can automate a number of repetitive tasks. This can help you increase productivity and save you both time and money.
- Increases ROI: AI empowers decision-making and also helps you create better-performing content. Implementing AI digital marketing strategies helps you reach out to the right audience with deals they can’t refuse.
How Can You Implement AI Digital Marketing for Your Business?
Chatbots are the biggest example of the use of AI technology. They act as a virtual assistant for consumers whether you ask Alexa to play your favorite song or Siri to set an alarm.
There are several AI chatbot programs that can help you engage with your customers in a better way. You can add useful chatbots to your websites, emails, apps, and text messages. You can use chatbot programs to reach out to your customers or respond to their queries. They have the ability to answer the most common questions that your customers might have. And they can engage in human-like conversations that improve customer experience. Chatbots can also help you collect leads while you sleep. With them, you do not have to worry about losing your valuable prospects anymore.
- Personalized Product Recommendations
Many retail and ecommerce brands use AI technology to track their customers’ preferences, habits, and buying behavior.
Want to know why?
Because insights they get help them make suggestions on products and services that their customers may be interested in. Knowing your customers’ buying habits can help you craft a more effective marketing strategy. You can promote products that your customers may actually want to purchase.
AI digital marketing and data analysis strategies are far quicker and more accurate than any human capability. It empowers you to personalize the user experience for your audience, engage them, and increase ecommerce sales.
You can leverage predictive analytics to figure out what your customers might like. This is done by collecting and analyzing the details of their past engagements with your brand. However, to do this right, you need to leverage AI-powered data analytics tools that can sift through the massive amount of data and give you powerful insights.
Ecommerce giant, Amazon, uses AI-powered recommendation engines to effectively provide personalized suggestions. These recommendations play a vital role in scaling up sales and contributing to their revenue growth.
Amazon’s recommendation algorithms consider their users’ buying history, items in their cart, items they’ve liked, and what other users bought or viewed.
- Enhanced Shopping Experience
AI digital marketing holds the potential to change the way we shop. Many brands are already experimenting with different versions of AI to enhance the shopping experience. Instead of browsing images of products with augmented reality, people can actually “try” products before you buy them.
- Web Design
Without the help of a programmer or a designer, you can still have your website through the use of Grid, that uses Artificial Intelligence to do the work for you based on the information provided like images, text, calls-to-action, etc. they can make the website look professional in much less time and at affordable price.
- Online Searches
The way of searching content has changed and marketers will need to create and change content accordingly. New innovations include Voice Search and Google’s algorithm and other AI advances. Other innovations include Amazon Echo, Apple’s Siri, Microsoft’s Cortana, and Google Home where they can perform searches just by voice command or pressing a button.
- Email Marketing
Brands are customizing emails to reach their target audience with the power of AI. They can now personalize content based on customer behavior and preferences.
- Content Curation
AI is not only able to generate content; it can also curate it. Content curation by artificial intelligence will make it possible to better connect with visitors on certain websites and show them more relevant content.This technology is commonly used to make personalized content recommendations that the user may find interesting, such as the typical, “people who buy X also buy Y,” like we constantly see on Amazon. Netflix’s recommendation system can also give you suggestions for movies and TV shows you might find interesting. And it’s pretty accurate!
Now, the question is: How can you benefit from it?
Imagine showing each of your blog’s visitors articles that are more relevant to them, based on posts and topics they’ve already looked at on your blog. They’d definitely spend more time on it.
The relationship between AI and digital marketing
During previous years, marketers were hesitant to apply artificial intelligence to their marketing strategies. But now, many successful brands have adopted it and use it within their marketing, with brands like Amazon and Spotify using AI systems successfully.
For example, Amazon uses AI to show only relevant products to shoppers, based on previous searches, purchases and views. This can increase the likelihood that a shopper makes an initial purchase or becomes a repeat customer, with the personalized experience being highly sought after.
AI as part of digital marketing is now a reality, offering a range of benefits and options. Let’s see how exactly we can use artificial intelligence in our digital marketing.
Benefits of Using AI
Here are some of the ways artificial intelligence as a way of digitizing your market can benefit you.
1) Is very efficient
The more efficient your marketing efforts are, the more your company will grow. Efficient marketing equals more products and services purchased and that automatically increases revenue and company expansion.
2) Saves time
How much research have you done looking for the best methods, the best advice for your industry, new solutions and learning about the campaign success and failures of others? Using AI instead will undoubtedly save you a lot of valuable time you could be spending developing your business with your strategic skills.
3) Save money and no errors made
Using AI in the business leads to error-free results and since most of the work is done by the intelligent machines that can analyze and solve large volumes of data. By doing so, a lot of time is saved and money that could have otherwise been used to higher more employee or pay their overtime dues.
4) Help businesses achieve epic breakthroughs
AI and machine learning enable people to overcome those blind spots, working through areas that seemed impossible or where the dots didn’t quite connect. This is well achieved by AI through predicting defects before they happen. Breakthroughs are about seeing what people previously couldn’t achieve until AI got into the market.
With the birth of artificial intelligence, embracing its use will give you several benefits in your digital marketing strategy. AI is the new face of productivity, efficiency, and profitability.
Every Digital Marketing Specialist Should Learn about AI
Is AI creepy or cool? Like it or not, it is absolutely becoming more and more ingrained in our world. We may think of it as some sort of invasion of privacy, but part of your job as a digital marketing professional is to understand how to use it ethically. AI-directed tools will become more and more commonplace and are extremely useful tools when it comes to analyzing and predicting the buyer’s journey.
If you’re thinking of going into digital marketing, you don’t have to be a specialist in this field (it’s quite complex and math-based), but you should be able to have a solid grasp of how it will be incorporated into marketing activities to a great extent in the future. Though you don’t need to understand the technical nuances of AI to go into digital marketing, it will be essential to have a keen understanding of how this is shaping today’s digital marketplace on all levels, and how, in turn, it will shape your strategy.
Ready to Embrace the Future of AI in Digital Marketing?
Artificial intelligence is an incredible technology that can work wonders for your brand. Using AI digital marketing strategies will help brands deliver improved customer experience and market your brand more effectively.
AI digital marketing can also change the way we build websites and interact with customers
Have you used AI digital marketing strategies before? Please share your experiences in the comments section.