What is artificial intelligence?
Artificial intelligence, or AI, can seem pretty ambiguous. And if that’s how it feels to you, know that you’re not alone. AI means different things across different industries. However, in the event industry, it usually refers to technology or machines that can understand and engage in an environment using words, syntax, and smart learning.
Believe it or not, most of us use artificial intelligence on a day-to-day basis. Alexa, what’s the weather today? Siri, call mom. You get the picture. Chatbots are one of the most widely-used AI technology, but there’s obviously much more to it than that.
AI to raise event engagement
Event attendees can engage with each other via personal chats. But big events have hundreds and thousands of attendees. It is meaningless to hold conversations with everyone (and it is also impossible to converse with each and everyone).
Tech savvy event planners can suggest event owners the names of event apps that use AI to match the profiles of attendees based on common interests. Some apps have in-built chat tools. Attendees can network with each other via texting. They can also share event related images and videos on chat platforms.
So, how exactly is AI impacting the event industry?
AI is significantly improving the ways we can connect our attendees. Rather than hoping that random connections lead to mutually beneficial business relationships, we can now use AI technology to more strategically match attendees who share the same interests, experience the same challenges, and have aligning goals within an industry.
Chatbots are being used to conduct conversations with site visitors, event app users, and within event specific communication channels to emulate the way a human would respond.
They can answer questions, keep in contact with attendees, and provide information as requested. Often, chatbots can work through third-party messaging apps that users already have and don’t require another app or extension. So not only are they easy to deploy across multiple platforms, but they also save your staff time and energy by responding to frequent queries, allowing you to focus on other areas of the event planning process.
Interested? Check out Eventbots. Eventbots is an artificial intelligence chatbot that helps participants get information about your specific event over text, anytime, anywhere, without the need to download a new app.
Personalized event experience and deeper attendee understanding:
We can’t mention AI without talking about it’s “deep-learning” abilities. Utilizing AI at your events means deeper attendee insights, allowing you to provide more personal event experiences for individual attendees, based on their unique interests. Whether it’s recommending which sessions to attend or people to network with, AI can help make your event much more personalized.
Removing Language Barriers:
If there’s one thing AI can do well, it’s process and translate languages. If you’re ready to take a nationwide event worldwide, or simply connect people across cultures, AI can accurately and instantly translate web pages, content, and any other event-specific communications.
Now that you know all the ways AI is improving our ability to plan successful events, you might be wondering how to put what you’ve learned into practice.